The award-winning campaign that used AR to bring to life the untold stories of pride

Hailed as a ‘driver of powerful change’, Outspoken was a campaign that secured the Majors by The Drum Award for Scape.

We used the language of our Gen Z audience and brought to life stories of pride through Augmented Reality.

A series of 5 portraits was exhibited in receptions of the buildings. Once users viewed the portraits through their phone, they would come to life through an AR software, speaking directly to the viewer. The 5 part video series, as well as a supercut of the stories, was shared through social, ema

The campaign became the company’s most engaged marketing activation, with record-breaking social interaction and increasing positive customer sentiment.